This morning, dozens of people in their undies lined up around the corner to get into Desigual on 594 Broadway in New York City. Why? Because they are having a promotion that the first 100 people to line up in their underwear before the store opens gets free clothes! A participant told me that he's been out there since 3 this morning! If only I had nothing else to do... I mean they do have really cute clothes...(just kidding;-)

From what I hear the promotion will be running again next Tuesday at another Desigual location on 34th St. in New York City.

For more information, call 212-221-9773.